This time I'll be discussing two Guerrilla Marketing stunts in stead of one. Both stunts were developed and executed by the same brand, Jägermeister. Jägermeister goes by the slogan: Unleash the Beast. A slogan that they took very literally in their first stunt. They placed an empty cage in the middle of a street in Amsterdam, from which the bars were broken and bend. A near by liquor store had a smashed in window and the road was blocked by police. People walked by in shock, before they understood that it was just a stunt by Jägermeister. The other stunt was placing an enormous cube of ice on a limousine. The block of Ice had bottles of Jägermeister in it. Most passengers stopped to take a look, and a couple of them even started to chop the ice cube to get a bottle out.
What I think is so great about these stunts, is that Jägermeister really focused on his target market. Even though the stunts were witnessed by a lot of people, it had the most success on the teenagers and young adults, which is in fact Jägermeister's target audience.
What I do have to say about these stunts is that they both cost a lot of money. A limousine costs a lot, and so does a shop window. Therefore, even though I really like these stunts, I don't think they are the best examples of Guerrilla stunts.
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