Red Bull created a world wide buzz with their Guerrilla Marketing stunt. In Egypt Red Bull hosts the Red Bull street style competition. Basically people show their skills with a soccer ball. To promote this, they played on one of the famous human insights of Egyptians. Whenever someone starts a fight, people gather around. So a couple of Egypt actors started fights in busy placed. But instead of actually fighting, they challenged each other in a street style battle.
What I like about this particular stunt is that they chose multiple places, and bystanders could join in. In one fight you actually see bystanders getting involved by trying to stop the fight. I also like the fact that this Guerrilla Marketing is done by people instead of objects. This way the actors can adapt to the current audience, and it's really cheap.
What I dislike about this stunt is that it involves arguments. I think a Guerrilla Marketing stunt has to be positive, and even though it attracts a lot of people, I don't think yelling and arguing with another is the right way to attract that attention. On the other hand, they do set the example of competing against each other instead of fighting, which is a good message to send out.
Even though I wouldn't have done this Guerrilla Marketing stunt, I do feel like it worked in the end. The video's went around the world, and ultimately the audience was enthusiastic about the stunt. In the end, it's the audience who decides if a Guerrilla Marketing is actually successful.
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