A company that uses a lot of Guerrilla Marketing to attract donors is UNICEF. There are many examples of Guerrilla Marketing stunts done by UNICEF, but I chose to discuss just one of them. My favorite stunt is the one with dirty bottled water. UNICEF bottled the dirty water that millions of children living in third world countries drink every day. They made a vending machine and placed it in the middle of the streets of New York. People who were passing by got offered a bottle of dirty water. There were different types of water, all named after a disease like hepatitis and cholera. Of course nobody wanted to drink this water, which was exactly the point UNICEF tried to make.
I like this stunt a lot, mainly because it really takes the essence of the action and brings it to the people. What I also think is really great, is that the people could actually donate fresh water to those children by buying one of the dirty bottles. Almost everyone donated, which is what this stunt was all about.
I do believe UNICEF attracted a lot of publicity by this stunt. The stunt was seen by millions of people on the internet, but also on the television, since press showed up when they heard about this stunt. I really believe that they made their cause know by this stunt, so in my opinion, this particular Guerrilla Marketing was very successful.
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